¡Hola! :)
Mexican copywriter. Creative thinker. Board game enthusiast.
I bring a multicultural edge to storytelling, with solid experience across the Hispanic and Brazilian advertising industries.
Native Spanish speaker, fluent in English and Portuguese, I've lived, worked, and studied in multiple countries, an experience that has deepened my understanding of how people connect, feel, and react around the world.
Beyond crafting copy for traditional media, I also specialize in institutional writing and multilingual transcreations.
Let’s chat! I’d love to hear about your next project
WORK EXPERIENCE
Studio X LATAM | São Paulo, Brasil | Current Job
Senior Copywriter | Creative, Concept developer, Transcreator.
Clients: FANTA; Sprite, Schweppes
AKQA Brasil | São Paulo, Brasil | Current Job
Senior Copywriter | Creative and concept developer
Clients: Uber México | Google México.
REF+ | São Paulo, Brasil | May 2019 - August 2022
Senior Copywriter | Creative and concept developer
Mid Copywriter | May 2019 - March 2021 | Creative and concept developer
Clients: Despegar (Latin America) | Oracle (Brazil, Latin America, Mexico) | Granito Payments (a BMG Bank and Inter-Bank company) | Serasa Experian.
MADE | Mexico City, Mexico | June 2018 - March 2019
Senior Copywriter | Creative and concept developer
Clients: Jeep, Amazon México, Quaker State, José Cuervo Tradicional
Felipa | Mexico City, Mexico | May 2016 - Nov 2017
Junior Copywriter | Creative and concept developer
Clients: SKY Mexico, NIMA, LEGO, Grupo BIMBO, TRENDER, VAZZA.
Elbkind GmbH | Berlin, Germany | Oct 2017 - Dec 2017
Creative Intern | Creative and concept developer
Clients: Mercedes Benz, Mercedes Benz Bank, Frankfurt Airport.
Service Plan | Munich, Germany | April 2017 - June 2017
Innovation Intern
Clients: DOT Smartwatch, SKY Germany, BMW
EDUCATION
Miami Ad School
Graduate, Copywriter Portfolio Program, 2015 | 2017
Base School: Mexico City
Base School Exchange: Miami, Florida
Agency Lab: Elbkind, Berlin, Germany
Internship: ServicePlan Group, Munich, Germany
Universidad del Valle de México
Graduate, Communication Science Degree, 2010 | 2014
AWARDS & RECOGNITIONS
New York Festival
2022 | Grand Jury | REF+ Brazil
Cannes Future Lions
2019 | Shortlist | Tesla TiO2
2016 | Shortlist | Pothole Hunters
Círculo de Oro - México
2018 | Silver | Student - Mobile | Testla TiO2
FePI | Festival de la Publicidad Independiente
2018 | Silver | Radio | Cavando
ARVM | Asociación de Radio del Valle de México
2016 | Gold | Radio - Ángel Social | Cavando
El Ojo de Iberoamérica
2016 - Second Finalist - Professional | Coca-Cola Random
Young Glory
2016 | Gold | October - MetLife - “Share & Care”
2017 | Shortlist | January - He For She - "Equality Network"
2017 | Shortlist | March - EA Sports - “Go”
LANGUAGES
Spanish - Native Speaker
English - Advanced work skills
Portuguese - Advanced work skills
YOU ALSO SHOULD KNOW
I run my own business: Jogos Bonitos, an online board game rental store based in São Paulo, Brazil. I rent games for 3 or 7 days and host in-person board game nights once a month.
Also, I have the most amazing cat. Her name is Nuvem, I actually taught her to fetch a ball. Took me two weeks, a lot of patience, and a tiny bit of pride. She’s also a cat model.
Oh, and once, I thought I saw a UFO while eating at a restaurant. I panicked so hard that other people ran out too without paying. Spoiler: it was just a plane. But hey, I guess that means I’m great at triggering immediate action.