Fanta x Beetlejuice l Misterio a Bordo | LATAM
For the 2024 Halloween campaign, Fanta partnered with the world of Beetlejuice, but we quickly realized the global toolkit didn’t resonate with LATAM. To connect with Gen Z in a culturally relevant way, we built a completely original idea from scratch.
We blended the iconic Latin American telenovela format with the spooky charm of Beetlejuice, tailored specifically for TikTok. The result:
MISTERIO A BORDO
a thrilling 10-part mini-telenovela packed with humor, soft horror, cliffhangers, and internet-native codes.
A Regional First and a TikTok Milestone
Misterio a Bordo marked a historic first: the very first Coca-Cola Company content co-created with TikTok LATAM, and the brand’s debut on the platform. To build anticipation, we rolled out a full launch campaign with teaser, trailer, premiere content, and episodic storytelling.
Teaser - Portuguese
Trailer - Spanish
Launch
THE STORY
On a full moon Halloween night, a group of strangers from different corners of Latin America suddenly finds themselves aboard El Tren del Más Allá a ghostly train bound for the afterlife. What begins as confusion turns into a chilling mystery: could they be trapped inside the Beetlejuice dimension?
As the train races toward its final stop: the land of the dead, the group must uncover the truth and find a way to escape before it’s too late.
Each episode ends on a cliffhanger, keeping viewers hooked and perfectly aligned with the way Gen Z consumes narrative content today: fast-paced, mysterious, and made to binge.
Episode 1 with Spanish subtitles
Episode 2 with Spanish subtitles
Episode 3 with Spanish subtitles
Episode 4 with Spanish subtitles
Episode 5 with Spanish subtitles
Episode 6 with Spanish subtitles
Episode 7 with Spanish subtitles
Local Voices, Real Relevance
To make the story feel authentic and inclusive, we cast content creators from Mexico, Brazil, and Chile, each speaking in their native language. The blend of accents and cultural references brought a truly Latin identity to the series, one that audiences across the region could immediately connect with.
Extra Content
