Oscar Salazar
creative copywriter
DESPEGAR Y PROCOLOMBIA.jpg

Siente El Ritmo

despegar & Procolombia - Siente El Ritmo

 

Despegar & ProColombia | Siente el Ritmo | LATAM

More than 345 thousand international travelers visit Colombia after being influenced by this campaign.

 
Subtitles: Feel the rhythm of Colombia from the moment of your search with Despegar

Feel the rhythm of Colombia from the moment of your search with Despegar.

 
 

To increase the number of international passengers to Colombia, ProColombia, Despegar Media Solutions, and R.E.F.+ join forces to inspire people to visit Colombia through music. To warm out, check out the official playlist on Spotify.

FILMS

And talking about the visual part, this campaign has four films with personalized messages for Mexico, Peru, Brazil, Ecuador, and Chile.

Despegar México

Mexico - Subject: Nature & Adventure

Despegar Perú

Peru - Subject: Beaches

Decolar Brasil

Brazil - Subject: Beaches & Adventure

Despegar Ecuador

Ecuador - Subject: Culture & Tourism

Despegar Chile

Chile - Subject: Culture & Tourism

Case Study

Working on collaborative communication campaigns, we inspire thousands of travelers to discover surprising new rhythms and cultures. Those are the results.

Agency: R.E.F.+

CCO: Renato Pereira | Creative Direction: Paulo Zamora / John Meza | Creative team: Oscar Salazar, Juan Portilla, Brayhan Oviedo | RTV: Gabriela Garotti | COO: Ricardo Calfat | Project Manager: Miguel Alvarez | Account Services: Andrea Garcia | Customer approval: Despegar Media Solutions.