Quaker State | No Te Desgastes | Mexico
A couple of toy cars showed automobile fanatics how the synthetic technology of Quaker State oils works.
Technology innovation for motor oils
CHALLENGE
Demonstrate the erosion of engines vehicles due to lack of oil in a pretty visual and educational way, how Quaker State oil helps save gasoline, and use the mechanic like the one who knows better.
SOLUTION
After studying the target, we concluded that car lovers began their passion with toy cars. So, the decision was simple, use a toy car track to demonstrate the benefits of Quaker State oil.
In the following examples, you will see how the Quaker State toy car got the benefits of XTR PRO while the other one left behind after receiving oil from the competitor.
And most importantly, throughout the commercial, we position the mechanic as the expert in car oils.
Talk with your mechanic engineer.
FILM
PRINT CAMPAIGN
The great protagonist in the prints was the mechanic.
Stop the erosion - Maximize the gasoline savings and go further with Quaker State.
Stop the erosion - Choose the superior oil technology
Stop the erosion - Choose the superior oil technology