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Google Search

 

Google | La Mejor Gente La Encuentras en México | Mexico

This is the 2022 Google Christmas campaign, and we wanted to embrace one of the most valuable things in Mexican culture which is human validation.

 

That recommendation your mom, family, friend, or even your hairdresser gives to you. Which, sometimes, can be a little confusing and not too sharp. But by teaming up with Google, it becomes the best you can get. So we ended up with our concept: You find the best people in Mexico. The best places, find them in Google.

FILM

DOÑA TOÑITA

How to search the best piñata

Doña Toñita: How to search the best piñata store

JULIO VENDE JUGOS

How to search the best Christmas sweater

PATI PELUQUERA

How to search the best Christmas gift

FILM 15”

FILM 06”

SOCIAL MEDIA

For social media, we went bananas! And we gave our characters alter egos where they became real recommendation machines with Google as their ally.

EL RAP DE DOÑA TOÑITA

EL REGGAETON DE PATI PELUQUERA

Agency: AKQA Brasil
CCO: Diego Manchado | Creative Direction: Marie Julie Gerbauld, João Gandara| Creative team: Oscar Salazar, Camila Trombert, Luiza Sá Renato Tagliari, Norma Moreno, Shaday Silva, Diego Garcia, Mario Berber, Daniel G Milan, Javier Echeverría | Strategists: Karina Corchs, Henrique Kuniyosi | Account Services: Camila Manchado, Isadora Tanaka, Gabriel Moreira, Larissa Ferreira | Production: Bruno Cunha, Juliana Dantas |Customer approval: Maria Clara, Lia Konskier, Isabella Garcia, Fernanda Mendes, José Carlos Ramírez, Paulo Lervolino.