Tequila José Cuervo Tradicional | Larga Vida a la Amistad | Mexico
The new family member of Jose Cuervo Family tastes better if its, frozen?
Find out how we communicate this "peculiar way to drink it" to the country of tequila.
Long Live Our Friendship.
FILM
Probably, José Cuervo Tradicional Cristalino has one of the most beautiful bottle designs from Cuervo's family. Let me show you.
So people know the bottle. Now what? We teach them the right way to consume it, frozen.
CAMPAIGN PRINTS
FACT: Did you know that white tequila has the characteristic of changing its structure by being exposed to low temperatures? Yep, the texture becomes very smooth. We found the inspiration for the campaign launch prints starting from this chemical reaction.
The origin of a new flavor: frozen.
Tequila at its best way, frozen.
Freeze the moment.
Once released to the public, it was time to introduce him to his brothers.
Welcome to the family José Cuervo Tradicional Cristalino
In José Cuervo, as in any family, each member has a unique personality that makes them special. So we give to each of them a particular self.
José Cuervo Tradicional Cristalino: the soft boy
The softer side of Tradicional.
As Crystalline as “I told you so”. - Long Live Our Friendship.
As Crystalline as "you were better single" - Long Live Our Friendship.
José Cuervo Tradicional Reposado: the loyal
The most authentic side of Tradicional.
For the friend who became your brother. - Long Live Our Friendship.
For the friend who knows when to apologize. - Long Live Our Friendship.
José Cuervo Tradicional Plata: the good vibes
The freshest side of Tradicional.
Nothing like the beach to create new friends.hip - Long Live Our Friendship.
When the trip becomes in a legendary history. - Long Live Our Friendship.