Granito Pagamentos | A Gente Entrega Mais | Brazil
Discover how the first Granito advertising campaign reached its sales goal of one year in just five months.
Granito is a payment machine brand in Brazil that was looking to boost awareness and increase the number of consultants in the whole country, in order to achieve this, we found out the brand true that any of the competitors have: a consultant with personalized customer service.
F I L M
The campaign began with a commercial that showed Granito for the first time on open television.
Script:
Loc. Off: Entrepreneurship requires a lot of dedication.
Loc. Off: Because if today was the day, tomorrow, will start again.
Loc. Off: So when you choose a Granito payment machine, besides increasing your sales and boosting your business, you gain a rock-solid partnership,
Loc. Off: with no surprise fees at the end of the month, 24-hour service, and a consultant
Consultant: like me by your side, whenever you need it.
Entrepreneur: For real?
Consultant: I swear, so tell me, how can I help you?
Loc. Off: Granito. We give you more.
SOCIAL MEDIA ACTIONS
We aligned the media strategy with the goals of the Granito sales and expansion team to take the message to different parts of the country.
The outcome of working side by side with the client caused the brand's position to increase in record time.
That's how we achieved our purpose, to make the people know Granito as the payment machine with a consultant that offers personalized service.
Granito Territory: personalized customer service.
CAMPAIGN PRINTS
The objective of the prints is always to show the consultant next to the entrepreneur within the business. Let’s have a look.
This is Lucas machine, which includes a personal consultant: Marcelo.
Granito is for those who believe in rock-solid partnership, Lucas uses his Granito payment machine to make his day-to-day easier. In addition, he guarantees more sales and boosts his business. And who got together in his right hand, is his consultant, Marcelo, who is always at his bakery.
This is Joana's machine, which includes a personal consultant: Felipe.
Granito is for those who believe in rock-solid partnership, Joana uses her Granito payment machine for the peace of mind she gets at the end of the month by not encountering surprise rates. And who got together in her right hand, is his consultant, Felipe, who is always at her flower shop.
This is Aline's machine, which includes a personal consultant: Fernanda.
Aline uses her Granito payment machine to sell more and in addition, she has 24-hour customer service. And who helps help grow with ideas, brainstorming and full support is her consultant, Fernanda, who is always in her bike shop.
This is Antonios's machine, which includes a personal consultant: Bruna.
Granito is for those who believe in rock-solid partnership. Antonio uses his Granito payment machine and takes advantage of the sales division between his professional partners to save up 60% in taxes. And who got together in her right hand, is her consultant, Bruna, who is always at his barbershop.
RESULTS
And here they are the fruit of our work.
We achieved the annual goal in 5 months.
1. We reached more than 900 thousand impacts.
2. At present, there are five times more distribution points.
3. We increased on a 160% search for Granito Pagamentos.
4. We tripled the number of consultants in the field.