Jeep | Nature Welcomes You | Mexico
Jeep fights against the sedentary lifestyle, inviting Mexicans to go out and feel one with nature.
The creativity team faced a new challenge when the FCA US LLC group requested a fresh campaign concept for Jeep that achieved the following objectives: represent all of Jeep's target audiences and invite them to come out and experience what it is like to live intensely.
FILM
To create the Nature Welcomes You film, we used the foundation provided by FCA's brand research team. We relate the target of each Jeep model to a sport and show that the passion for physical activity goes hand in hand with sweat, pain, and happiness.
TV Commercial
CAMPAIGN PRINTS
A Jeep for each sport and each stage of your life was the inspiration to create the campaign prints.
Jeep Wrangler
Target audience: single or married people, for the bravest, those capable of facing any challenge, any obstacle, and going where only a few have been able to.
Jeep Wrangler
Jeep Grand Cherokee
Target audience: families composed of one or more children. Adults who seek to get out of the routine return to nature and remember what makes them feel free.
Jeep Grand Cherokee
Jeep Cherokee
Target audience: families composed of one or more children. To disconnect from the city, they look for quiet places. Sports that require a lot of effort do not thrill this public.
Jeep Cherokee
Jeep Compass
Target audience: single parents or executive people. This public connects with nature through trekking, running, or yoga in open spaces with incredible views.
Jeep Compass
Jeep Renegade
Target audience: young university students and graduates. Those who are just discovering the world, willing to experience different paths and emotions.
Jeep Renegade
POINT OF SALES
FCA authorized distribution locations received ready-to-print support materials with seasonal promotions.
SOCIAL MEDIA
Promotional seasons events like El Buen Fin and El Buen Mes are the best moment to buy cars or real estate with the most beneficial deals. All the social media materials got government-approved arts logos to show the purchase facilities of the season.
