Uber Flash | No Te Compliques. Resuélvelo En Un Flash | Mexico & Brazil
Everyday life is full of small, unexpected problems: forgotten keys, urgent deliveries, or items left behind at a friend’s house. While these situations are common, people often try to solve them in overly complicated ways instead of choosing the simplest option available.
Our insight was simple: when faced with everyday problems, people often improvise absurd solutions instead of choosing the easiest one.
So instead of explaining the product in a traditional way, we dramatized those overcomplicated solutions. Each story begins by showing a ridiculous “DIY alternative,” only to reveal that the real solution is much simpler: just call Uber Flash.
This led us to the campaign concept:
DON’T OVERCOMPLICATE. SOLVE IT IN A FLASH.
FILMS
Lost Keys
The first film tackles a situation everyone has experienced: arriving home late at night only to realize your keys are somewhere else.
Instead of calling Uber Flash to retrieve them, the tutorial proposes a “better” solution — teaching your cat how to open the window. The absurd step-by-step guide quickly falls apart, proving that the easiest solution was always just one tap away in the app.
Lost Keys - MX - Spanish Version
Lost Keys - BR - Portuguese Version
Clone:
Small business owners often feel like they need to be in two places at once to keep their business running.
In this film, a shop owner follows a bizarre tutorial showing how to clone himself to deliver packages. The clone, however, turns out to be completely useless, dropping deliveries everywhere.
The film ends with the obvious solution: if you can’t do everything yourself, send it with Uber Flash.
Clone - BR - Portuguese Version
Clone - MX - Spanish Version
Social Content
To extend the campaign, we created a series of social pieces exploring even more everyday situations where people tend to overcomplicate simple problems.
Using playful illustrated scenarios and step-by-step “tutorial” structures, the posts contrasted ridiculous alternatives, like inventing teleportation or send iteams by pigeo mail with the real solution: send or receive it with Uber Flash.
