Ron Matusalem - A Otro Ritmo - Concept Proposal - Mexico
Challenge: refresh the brand and make it attractive for younger generations.
Before
So we transformed this:
After
Into this:
Another Rhythm
Another Rhythm was born after being inspired by Havana Cuba street nightlife and tropical chic vibes.
Prints
Music, nature, and tropical wildlife were the main elements to illustrate prints.
Another Rhythm
Matusalem Platino
Another Rhythm
Matusalem Clásico
Another Rhythm
Matusalem Gran reserva
Another Rhythm
Magazines
Following the statement of living the moment, the head for ad magazine encourages people to find their rhythm.
While some get bored, we choose to get the rhythm.
While some people go home. we choose to keep the party alive.