CONTEXT:

Mexico City has a poor planning infrastructure and terrible traffic safety culture, which has caused problems that are potentially growing, such as broken cars and potholes.

IDEA

Our plan to solve this problem was: Pothole Hunters. A technology solution that detects the most popular potholes around the city in order to be repaired by the Ford team to decrease the number of potholes and FORD vehicles that need to go to service.

TECHNOLOGY

Thanks to the Ford ESC System and the SYNC Connectivity System technology, every time a Ford vehicle falls into a pothole, the paving Ford team will get the accurate location of the street to repair,

RESOLUTION

The Ford Paving Team will heal all the potholes with a quick-drying material.

CASE VIDEO

So, did you also spot the similarities with Domino's Paving for Pizza campaign launched two years later? Let me know.

School: Miami Ad School Mexico City

Creative Team: Oscar Salazar, Gerardo Pinzón, Brandon Fuentes | Professors: Noel Tantinyà, Jacobo Pérez.