Reducing air pollution using cars is possible with the right technology and alliance. This idea got a shortlist at Future Lions Cannes 2019.
CONTEXT
In 2016, outdoor air pollution grew 8% globally in the last five years; that's why we chose Tesla as the innovation and technology brand that will help us in our mission: clean the air and reduce air pollution.
IDEA
Tesla TiO2 it's a superfine titanium dioxide structure, which effectively reduces air pollution when activated by ambient daylight, making it able to neutralize air pollutants.
TECHNOLOGY
We got inspired by Pro solve 370e, a decorative architectural module that can effectively reduce air pollution in cities when installed near traffic ways or on building facades.
CASE VIDEO
School: Miami Ad School Mexico City
Creative Team: Oscar Salazar, Priscila Morán, Karen Calvillo | Mentors: Gerardo Saavedra, Julio Álvarez.